2021 WEEK 3: NEW BEAUTY LAUNCHES TO NOTE
By Kelly Kovack Posted January 22, 2021 In Exclusives
This week’s brand launches are dominated by industry veterans with new business ventures across categories from skincare to makeup to supplements, and IPSY dives into the rapidly evolving personal care category with a new brand of basics.
Bonny: Bonny is a DTC health and wellness start-up founded by Jessica Postiglione. The clean and sustainably packaged fiber supplements brand is out to disrupt the category with products that are deliciously and thoughtfully formulated with natural and organic ingredients. Prebiotic fiber powders are available in three flavors (extremely unflavored, vanilla berry bliss, and chocolate hazelnut), priced at $34, and available on the brand’s website.
